If you have a business and/or a brand, you might be asking yourself these questions:How can we improve our Brand and really connect with people?What are the right communication channels for my business?How can my Brand adapt to mobile channels?How can creating a Brand help in finding capital for my Start-Up?This workshop will help anyone who has a business and/or a brand (even if it's your personal brand) to achieve their goals by creating a strong brand which will be UNIQUE, will be RELEVANT and will be CHOSEN. In this workshop not only will you learn new ways in which brands connect and attract the right public but you will leave having built the first all-important step: what you brand is really about. Brand user experience is a user-centric methodology which assures the quality of experience a person has when interacting with a specific Brand. It creates the language which identifies and differentiates your brand from others and it communicates Ideas & Experiences over products & services. John Williamson (@johnwilliams_on) is founder and creative director of the Madrid based branding agency Agencia YOU(www.agenciayou.com). After many years working in both Branding and User Experience, John founded @agenciayou to offer this unique Brand User Experience methodology. Agencia YOU's goal is to help companies to communicate their brand with their audience by offering user-centered design solutions.Sign up here!